Brand strategy and marketing plan
Decide what to sell, to whom, at what price, and with what message.
- Block code
- MKTG-STRAT
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 2 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 2 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Carry out desk research with the sources actually available in Cameroon
Conduct customer interviews and make use of a short questionnaire
Analyse the competition and build a positioning map
Formulate a value proposition in one defensible sentence
Build a brand platform and write a creative brief
Set a price, build a range and choose distribution channels
Build, run and make trade-offs within a costed annual marketing plan
Programme
Four modules.
Module 0132 h Module 0232 h Brand, identity and messaging
Module 0332 h Pricing, offer and mix
Module 0432 h Running a plan and reporting on it
Who it is for
Who it is aimed at.
- Learners with hands-on marketing experience — in practice those who have completed one of the first three blocks. The block is also aimed at SME managers and business founders.
Afterwards
Where it leads.
- Marketing officer, SME marketing manager, brand strategy consultant. This is the block that takes you from execution to decision-making.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
National and sector statistical sources available in Cameroon
Online survey tool and interview guide
Spreadsheet for the marketing plan and budget
Brand platform and creative brief templates
An AI assistant for summarising interviews and exploring positioning options
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.