Acquisition and online advertising officer
Buy qualified audience and account for every franc spent.
- Block code
- MKTG-ACQ
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 2 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 2 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Place each acquisition lever in a purchase journey, with its real cost in Cameroon
Build targeting: audiences, exclusions, critical size
Split a budget across levers and understand the bidding mechanism
Structure an ad account and produce creatives that work in vertical format
Manage a campaign day to day without destabilising it at every fluctuation
Design paid search ads aligned with intent
Build a landing page, measure conversions and account for every franc
Programme
Four modules.
Module 0132 h Module 0232 h Social media campaigns
Module 0332 h Paid search and display
Module 0432 h Landing pages, conversion and reporting
Who it is for
Who it is aimed at.
- Complete beginners, comfortable with the Internet and social media. No technical or budget prerequisites: the practical campaigns run on small real budgets.
Afterwards
Where it leads.
- Acquisition officer, junior traffic manager, digital marketing assistant. This is the block that makes you immediately employable in an agency or on the advertiser side.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
Meta Ads Manager — Facebook and Instagram
Google Ads — search, display, remarketing
TikTok Ads for vertical formats
A tool for assisted generation of visuals and variants
A landing page builder
Google Analytics and a tag manager
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.