SEO specialist and content strategy
Win a lasting audience without buying it, through content and technique.
- Block code
- MKTG-SEO
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 2 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 2 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Explain how a search engine crawls, indexes and ranks, and what AI has changed
Carry out keyword research and read search volumes honestly
Qualify a search intent and build a prioritised editorial plan
Carry out a technical site audit: crawling, indexing, architecture, performance
Write a brief and produce assisted content that ranks
Tell useful content from filler, and prove it
Track rankings, traffic and conversions, and make trade-offs in a monthly report
Programme
Four modules.
Module 0132 h Module 0232 h Technical SEO and site structure
Module 0332 h AI-assisted content production
Module 0432 h Authority, tracking and local SEO
Who it is for
Who it is aimed at.
- Learners comfortable with writing and the web. No prior technical skills are required: the technical side is approached from the auditor's point of view, not the developer's.
Afterwards
Where it leads.
- Junior SEO specialist, web content officer, SEO consultant in an agency. Local SEO also opens up the market of Cameroonian SMEs and shops.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
Google Search Console and Google Analytics
A keyword research tool
Screaming Frog or equivalent for technical audits
PageSpeed Insights and Lighthouse
An AI assistant for assisted production
Google Business Profile for local search
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.