Digital performance analyst
Say what worked, what did not, and on what evidence.
- Block code
- MKTG-PERF
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 2 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 2 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Build a tagging plan from the expected indicators
Configure a tag manager: triggers, variables, testing
Handle consent and the degraded measurement that results from it
Analyse traffic, journeys, funnels, segments and cohorts
Recognise a misleading comparison: seasonality, base effect, changed scope
Compare attribution models and know their biases
Calculate acquisition cost, customer lifetime value and break-even point, then reallocate a budget
Programme
Four modules.
Module 0132 h Module 0232 h Analysing traffic and user journeys
Module 0332 h Attribution, acquisition cost and profitability
Module 0432 h Dashboards and reporting
Who it is for
Who it is aimed at.
- Learners who have already run or observed campaigns — in practice those who have completed Acquisition and online advertising officer or SEO specialist and content strategy. Ease with figures and spreadsheets is required.
Afterwards
Where it leads.
- Digital performance analyst, measurement officer, web analytics consultant. This is the block that gives marketing its credibility in figures.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
Google Analytics 4
Google Tag Manager
Looker Studio for dashboards
A consent management tool
Spreadsheet for profitability calculations
A session recording tool
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.