Customer relations, email and retention
Keep the customers you have — they cost five times less than new ones.
- Block code
- MKTG-CRM
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 9 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 9 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Collect lawful consent and keep proof of it
Structure a contact database and keep it clean
Segment by behaviour and score contacts
Ensure deliverability: authentication, reputation, pitfalls to avoid
Write an email that gets opened, read and clicked, and send it out gradually
Design automated workflows aligned with the customer life cycle
Set up a CRM and align marketing and sales around shared routines
Programme
Four modules.
Module 0132 h Module 0232 h Email and messaging campaigns
Module 0332 h Automated workflows and the customer life cycle
Module 0432 h CRM tools and alignment with sales
Who it is for
Who it is aimed at.
- Learners with experience in digital marketing or customer relations. The block also suits salespeople and sales assistants called upon to maintain a customer database.
Afterwards
Where it leads.
- CRM officer, customer retention manager, marketing automation officer. This is the block that protects the margin: a customer kept costs five times less than a customer won.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
An email marketing platform with automation
WhatsApp Business and an SMS gateway
A CRM (HubSpot, Odoo or equivalent)
Deliverability and authentication testing tools
An AI assistant for personalisation, with safeguards
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.