Communication strategy and management
Move from producing content to running a communication function.
- Block code
- COMM-STRAT
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 9 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 9 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Audit the perceived image and the intended image, and measure the gap
Set awareness, image and behaviour objectives
Build a costed annual plan and present it to a committee
Uphold the graphic and editorial guidelines, and rule on deviations
Lead an identity redesign project
Build a budget, consult agencies and secure the assignment of rights
Steer by indicators and report to management
Programme
Four modules.
Module 0132 h Module 0232 h Identity, guidelines and consistency
Module 0332 h Budget, suppliers and purchasing
Module 0432 h Measurement and reporting to management
Who it is for
Who it is aimed at.
- Learners with hands-on communication experience. The block is aimed at future heads of an organisation's communication function.
Afterwards
Where it leads.
- Head of communication, SME communication director, communication strategy consultant. This is the block that takes you from execution to management.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
Perception survey tool and respondent panel
Graphic and editorial guidelines templates, template library
Spreadsheet for communication budget and tracking
Specification and service contract templates
Dashboard tool for management
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.