Hold an organisation's presence on social media, and answer for it.
Next intake: Monday 5 October, with enrolment open until 2 October. The following one starts on 4 January 2027.
Describe how social media is actually used in Cameroon, audience by audience
Define an editorial line: pillars, tone, sustainable frequency
Audit an existing presence and propose a recovery plan
Produce native content: carousel, vertical video, story, long-form text
Shoot, subtitle and publish a short video on a phone
Engage, moderate and respond, including to trolls and coordinated review campaigns
Measure reach, engagement and audience without fooling yourself, and report every month
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Meta Business Suite, TikTok, LinkedIn, X and their native tools
Canva or equivalent for brand templates
A mobile video editing and automatic subtitling tool
An AI assistant for content variants and visuals
A post scheduling and social listening tool
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.