Press relations and sensitive communication
Talk to the media, and hold the organisation's line when things go wrong.
- Block code
- COMM-CRISE
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 2 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 2 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Describe the Cameroonian media landscape and how newsrooms work
Build a press list and maintain relationships over time
Build a pitch and an angle that get a story picked up
Prepare for trick questions and stick to key messages
Map reputational risks and set up a crisis unit
Handle the first hours of a crisis: a single message, across all channels
Organise the way out of the crisis, the rebuilding of trust and the lessons-learned review
Programme
Four modules.
Module 0132 h Module 0232 h Preparing for a crisis before it happens
Module 0332 h Holding firm during the crisis
Module 0432 h Emerging from a crisis and rebuilding
Who it is for
Who it is aimed at.
- Learners with communication experience — in practice those who have completed one of the first three blocks. The block is also aimed at executives and spokespeople.
Afterwards
Where it leads.
- Press officer, media relations officer, sensitive communication adviser. This is the block people call on when everything else has failed.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
Press contact database and follow-up tracking tool
Templates for press releases, press kits and key messages
Monitoring and reputation alert tool
Media training equipment: camera, video playback
Crisis scenarios and prepared injects
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.