Art direction and production
Run a graphic commission end to end, in an agency or freelance.
- Block code
- GRAPH-PROD
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 9 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 9 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Move from a brief to a concept and defend it with a creative recommendation
Direct: brief internally, give feedback, make the calls
Animate a logo and produce a brand's on-screen graphics package
Produce animated, subtitled social formats in the right sizes
Build a rate card based on actual time spent
Draw up quotes, terms, rights assignments and billing for overruns
Run a complete production through to print manufacture, and capitalise on the experience
Programme
Four modules.
Module 0132 h Module 0232 h Motion design and animation
Module 0332 h Running a graphic design business
Module 0432 h Complete production project
Who it is for
Who it is aimed at.
- Learners with hands-on experience of graphic production. The block is aimed at those who want to lead a commission or set up on their own.
Afterwards
Where it leads.
- Junior art director, freelance graphic designer, studio manager. This is the block that takes you from execution to direction and to billing.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
Adobe After Effects or a motion design alternative
Complete graphics suite
Project management and time-tracking tool
Templates for quotes, terms and conditions, and rights assignment
Online portfolio tool
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.