Art direction and production

Move from a brief to a concept and defend it with a creative recommendation

Direct: brief internally, give feedback, make the calls

Animate a logo and produce a brand's on-screen graphics package

Produce animated, subtitled social formats in the right sizes

Build a rate card based on actual time spent

Draw up quotes, terms, rights assignments and billing for overruns

Run a complete production through to print manufacture, and capitalise on the experience

Systematic alternation between short theory sessions and practical work, with most of the time spent on practice

Progression from simple to complex: each module builds on what was learnt in the previous one

Realistic role-plays drawn from Cameroonian business cases

Considered use of generative AI as a working tool, in line with the common core

Regular formative assessments and a final integrative project drawing on all four modules

Formative assessment at the end of each module (graded role-play and practical exercises)

Practical work assessed against competency sheets

Final integrative project, presented and defended before the trainer

One graded assignment per module in the online course space