Visual identity designer
Create a brand identity and the guidelines that hold it together.
- Block code
- GRAPH-ID
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 2 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 2 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Run a briefing interview and get the client to say what they really want
Carry out a visual analysis of a sector's competition
Build a mood board and defend a visual territory
Design a robust, vector-built logotype that can be adapted into variants
Build a complete visual system: colours, typography, patterns, imagery
Write brand guidelines that non-designers can use
Deliver to a client: formats, file naming, rights assignment, trademark filing
Programme
Four modules.
Module 0132 h Module 0232 h Logotype design
Module 0332 h Complete visual system
Module 0432 h Brand guidelines and client delivery
Who it is for
Who it is aimed at.
- Learners who have mastered the basics of graphic design and a vector application — in practice, those who have completed the DTP graphic designer block.
Afterwards
Where it leads.
- Visual identity designer, junior art director, freelance graphic designer. This is the block that lets you bill for a complete identity.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
Adobe Illustrator or Inkscape
Adobe InDesign for the brand guidelines
Mood board and client presentation tool
Resources for registering a trademark in Cameroon and with OAPI
Rights assignment contract templates
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.