Growth, marketplaces and social commerce
Sell beyond your own shop, where the buyers already are.
- Block code
- ECOM-CROIS
The format
Three months, two hours a day.
- Certificate programme · 128 h
- Two hours a day
- 250,000 F — the same fee for all sixty
- All in the same format, at the same fee.
The qualification
A CQP under MINEFOP accreditation.
- Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP.
- Awarded under MINEFOP accreditation.
- The full programme for the same profession remains open to anyone aiming for the complete qualification.
Sessions
A new session opens every quarter.
Next intake: Monday 5 October, with enrolment open until 2 October. The following one starts on 4 January 2027.
- First-quarter intake — enrolment closes on 2 October5 Oct.
- Second-quarter intake — 20274 Jan.
Objectives
What you will be able to do.
Open and run a seller account on Central African marketplaces
Calculate a product's break-even point after commissions and fees
Track seller metrics and avoid account suspension
Sell through social shops and the WhatsApp catalogue
Host a live sale and turn a private message into an order
Analyse a funnel, increase basket value and recover abandoned baskets
Manage the business: indicators, seasonality, stock turnover, forecast budget
Programme
Four modules.
Module 0132 h Module 0232 h Social commerce and live selling
Module 0332 h Conversion and basket value
Module 0432 h Running an e-commerce business
Who it is for
Who it is aimed at.
- Learners with e-commerce experience — in practice those who have completed one of the first three blocks. The block also suits retailers who are already trading.
Afterwards
Where it leads.
- E-commerce growth manager, marketplace account manager, live selling host. This is the block that turns a shop into revenue.
Method
How it works.
Systematic alternation between short theory sessions and practical work, with most of the time spent on practice
Progression from simple to complex: each module builds on what was learnt in the previous one
Realistic role-plays drawn from Cameroonian business cases
Considered use of generative AI as a working tool, in line with the common core
Regular formative assessments and a final integrative project drawing on all four modules
Assessment
How you are assessed.
Formative assessment at the end of each module (graded role-play and practical exercises)
Practical work assessed against competency sheets
Final integrative project, presented and defended before the trainer
One graded assignment per module in the online course space
Tools
What you work with.
Demonstration seller accounts on regional marketplaces
Facebook and Instagram Shops, WhatsApp Business catalogue
A session recording and funnel analysis tool
A multichannel abandoned-basket reminder tool
Spreadsheet for profitability and forecast budget
Keep exploring
In the same field.
Join the next session
Ready to get started?
Sessions open every quarter. Apply now or request the detailed brochure — our advisers will get back to you.