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Track 01 · Two modules · 6 months

Acquisition and advertising creative

Acquisition and advertising creative track.

Duration
6 months · 256 hours
Entry level
Intermediate
Fee
450,000 F
The programme

What it is.

Acquisition and advertising creative track. 256 h over 6 months, in two modules, with no work placement and no dissertation. Leads to the CQP — Certificat de Qualification Professionnelle, which the ministry used to call the AQP. ACERFI invites MINEFOP to supervise the session: if it supervises, it co-signs the certificate; otherwise ACERFI signs it alone. Examination fees, set by MINEFOP, are charged on top of the tuition: 35,000 FCFA per module. Shorter than the 12-month DQP diploma programme (1,180 h, MINEFOP-accredited, with work placement and dissertation), and more complete than the 3-month certificate (128 h, one module). Like all our programmes from this year on, it includes a foundation in AI and prompt engineering: professional software now embeds AI, and knowing how to drive it is part of the job.

The track

Two modules, two certificates.

Each module can be taken on its own, in three months, and leads to its own CQP. The track links the two over six months.

  • Block 1 — Acquisition and online advertising officer · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Acquisition and online advertising officer — 3 months

  • Block 2 — Short-form content creator · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Short-form content creator — 3 months

Specialisation programme

A structured progression.

01

Acquisition and online advertising officer

  1. Module 0132 h

    Paid acquisition fundamentals

  2. Module 0232 h

    Social media campaigns

  3. Module 0332 h

    Paid search and display

  4. Module 0432 h

    Landing pages, conversion and reporting

02

Short-form content creator

  1. Module 0132 h

    The conventions of short form

  2. Module 0232 h

    Shoot fast and well on a phone

  3. Module 0332 h

    Vertical editing and on-screen graphics

  4. Module 0432 h

    Publish, measure, keep up the pace

Objectives

What you will be able to do.

  • Two modules of 128 h.

  • • Module 1 — Acquisition and online advertising officer — 3 months

  • By the end of the programme, the learner is able to design and run campaigns on social media and in online advertising.

  • • Module 2 — Short-form content creator — 3 months

  • By the end of the programme, the learner is able to edit effective short formats for social media, from rushes to published file.

Who it is for

Who it is aimed at.

  • Salespeople, community managers, entrepreneurs.
Requirements

What you need beforehand.

  • Everyday use of the web and social media.
Certification

What you obtain.

  • Two CQPs — one Certificat de Qualification Professionnelle per module, awarded under MINEFOP accreditation. ACERFI invites MINEFOP to supervise each session: if it supervises, it co-signs the certificate; otherwise ACERFI signs it alone. Examination fees set by MINEFOP: 35,000 FCFA per module.
  • MINEFOP-accredited programme.
  • Entry level: Intermediate.
Career prospects

A recognised skill.

The programme leads to a certification recognised by MINEFOP. The target jobs are agreed with you before enrolment.

Join the next session

Ready to get started?

Sessions open by cohort. Apply now or request the detailed brochure — our advisers will get back to you.