Programme 05 · Long programme · 12 months
Digital marketing
SEO, online advertising, social media, e-commerce and AI applied to marketing: the complete profile companies and agencies are looking for.
- Duration
- 12 months · 1,180 hours
- Entry level
- Baccalauréat
- Schedule
- Four hours a day · 8:00–12:00 or 17:00–21:00
- Of which specialisation
- 640 h
- Fee
- 500,000 F
The programme
What it is.
AI-augmented digital marketing certificate programme — MINEFOP CQP, 12 months. 1,180 h over 12 months, including 9 months of classes at a pace that varies by module, 2 months of work placement in a company and 1 month writing the end-of-programme dissertation. Like all our programmes from this year on, it includes a foundation in AI and prompt engineering: professional software now embeds AI, and knowing how to drive it is part of the job. Examination fees are not included in the tuition: 35,000 FCFA.
Five blocks
The specialisation comes in five blocks.
Each can also be taken on its own, in three months, and leads to a CQP.
Block 1 — Acquisition and online advertising officer · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Acquisition and online advertising officer — 3 months
Block 2 — SEO specialist and content strategy · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: SEO specialist and content strategy — 3 months
Block 3 — Digital performance analyst · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Digital performance analyst — 3 months
Block 4 — Brand strategy and marketing plan · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Brand strategy and marketing plan — 3 months
Block 5 — Customer relations, email and retention · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Customer relations, email and retention — 3 months
Specialisation programme
A structured progression.
01
Acquisition and online advertising officer
Module 0132 h Module 0232 h Social media campaigns
Module 0332 h Paid search and display
Module 0432 h Landing pages, conversion and reporting
02
SEO specialist and content strategy
Module 0132 h Keyword research and search intent
Module 0232 h Technical SEO and site structure
Module 0332 h AI-assisted content production
Module 0432 h Brand awareness, monitoring and local SEO
03
Digital performance analyst
Module 0132 h Tagging plan and data collection
Module 0232 h Analyse traffic and user journeys
Module 0332 h Attribution, acquisition cost and profitability
Module 0432 h Dashboards and reporting
04
Brand strategy and marketing plan
Module 0132 h Market research and positioning
Module 0232 h Brand, identity and messaging
Module 0332 h Price, offer and marketing mix
Module 0432 h Run a plan and report on it
05
Customer relations, email and retention
Module 0132 h Contact database and segmentation
Module 0232 h Email and messaging campaigns
Module 0332 h Automated scenarios and customer lifecycle
Module 0432 h CRM tools and alignment with sales
Objectives
What you will be able to do.
By the end of the programme, the learner is able to:
• build a digital communication plan and track its indicators;
• design and run campaigns on social media and in online advertising;
• improve a website's organic search ranking;
• use AI tools for content production and audience analysis.
Who it is for
Who it is aimed at.
- Salespeople, community managers, entrepreneurs.
Requirements
What you need beforehand.
- Everyday use of the web and social media.
Common core
240 hours shared by every long programme.
Before the specialisation, every cohort shares this foundation — including a signature introductory module on artificial intelligence.
- The professional workstation and digital literacy40 h
- Introduction to generative AI and prompt engineering40 h
- AI in business software: uses and limits40 h
- Augmented office skills: documents, spreadsheets, presentations40 h
- Professional communication and written expression40 h
- Personal data, ethics and responsible use of AI40 h
Work placement in a company
300 hours in a company, and a professional dissertation.
After the common core and the specialisation, the programme ends on the job. The work placement is supervised by a school tutor and concludes with a dissertation defended before a panel — it completes the 1,180 hours.
- Finding a work placement, the placement agreement and scoping the assignment
- Weekly logbook and progress reviews with the school tutor
- Mid-point progress report
- Writing the professional dissertation
- Preparing the defence and presenting to the panel
Certification
What you obtain.
- CQP — Certificat de Qualification Professionnelle, awarded under MINEFOP accreditation. ACERFI invites MINEFOP to supervise the session: if it supervises, it co-signs the certificate; otherwise ACERFI signs it alone. Examination fees set by MINEFOP: 35,000 FCFA, not included in the tuition.
- MINEFOP-accredited programme.
- Entry level: Baccalauréat.
Career prospects
After the programme.
- SEO / SEM specialist
- Social media manager
- Digital marketing officer
Join the next session
Ready to get started?
Sessions open by cohort. Apply now or request the detailed brochure — our advisers will get back to you.
Is cost holding you back? Apply for an ACERFI Foundation scholarship