Programme 07 · Long programme · 12 months
Corporate communication
Design and deliver an organisation's internal and external communication, run its digital channels and measure their reach — with generative AI in support and human review at every step.
- Duration
- 12 months · 1,180 hours
- Entry level
- BEPC or Probatoire
- Schedule
- Four hours a day · 8:00–12:00 or 17:00–21:00
- Of which specialisation
- 640 h
- Fee
- 500,000 F
The programme
What it is.
AI-augmented corporate communication diploma programme — MINEFOP DQP, 12 months. 1,180 h over 12 months, including 9 months of classes at a pace that varies by module, 2 months of work placement in a company and 1 month writing the end-of-programme dissertation. Like all our programmes from this year on, it includes a foundation in AI and prompt engineering: professional software now embeds AI, and knowing how to drive it is part of the job. Examination fees are not included in the tuition: 35,000 FCFA.
Five blocks
The specialisation comes in five blocks.
Each can also be taken on its own, in three months, and leads to a CQP.
Block 1 — AI-augmented professional writer · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: AI-augmented professional writer — 3 months
Block 2 — AI-augmented community manager · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: AI-augmented community manager — 3 months
Block 3 — Internal and event communication officer · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Internal and event communication officer — 3 months
Block 4 — Press relations and sensitive communication · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Press relations and sensitive communication — 3 months
Block 5 — Communication strategy and management · 128 h · can be taken on its own in 3 months and leads to a CQP — Certificate programme: Communication strategy and management — 3 months
Specialisation programme
A structured progression.
01
AI-augmented professional writer
Module 0132 h Module 0232 h Everyday professional documents
Module 0332 h Write with AI without losing your voice
Module 0432 h Editorial workflow and publishing
02
AI-augmented community manager
Module 0132 h Presence strategy and editorial line
Module 0232 h Produce native content
Module 0332 h Engage, moderate, respond
Module 0432 h Measure and grow a community
03
Internal and event communication officer
Module 0132 h Internal communication: tools and materials
Module 0232 h Support a change
Module 0332 h Design and produce an event
Module 0432 h Showcase and build on results
04
Press relations and sensitive communication
Module 0132 h Understand and approach the media
Module 0232 h Prepare for a crisis before it happens
Module 0332 h Hold firm during the crisis
Module 0432 h Emerge from the crisis and rebuild
05
Communication strategy and management
Module 0132 h Diagnosis and communication plan
Module 0232 h Identity, guidelines and consistency
Module 0332 h Budget, suppliers and purchasing
Module 0432 h Measurement and reporting to management
Objectives
What you will be able to do.
By the end of the programme, the learner is able to:
• design and deliver an organisation's internal and external communication materials;
• write letters, minutes and press releases that follow professional conventions;
• run the company's digital channels and measure their reach;
• draw on generative AI tools to speed up editorial production, with human review at every step.
Who it is for
Who it is aimed at.
- Executive assistants, communication officers, freelancers.
Requirements
What you need beforehand.
- BEPC or Probatoire level. Fluent written French.
Common core
240 hours shared by every long programme.
Before the specialisation, every cohort shares this foundation — including a signature introductory module on artificial intelligence.
- The professional workstation and digital literacy40 h
- Introduction to generative AI and prompt engineering40 h
- AI in business software: uses and limits40 h
- Augmented office skills: documents, spreadsheets, presentations40 h
- Professional communication and written expression40 h
- Personal data, ethics and responsible use of AI40 h
Work placement in a company
300 hours in a company, and a professional dissertation.
After the common core and the specialisation, the programme ends on the job. The work placement is supervised by a school tutor and concludes with a dissertation defended before a panel — it completes the 1,180 hours.
- Finding a work placement, the placement agreement and scoping the assignment
- Weekly logbook and progress reviews with the school tutor
- Mid-point progress report
- Writing the professional dissertation
- Preparing the defence and presenting to the panel
Certification
What you obtain.
- DQP — Diplôme de Qualification Professionnelle, awarded under MINEFOP accreditation. Examination fees set by MINEFOP: 35,000 FCFA, not included in the tuition.
- MINEFOP-accredited programme.
- Entry level: BEPC or Probatoire.
Career prospects
A recognised skill.
The programme leads to a certification recognised by MINEFOP. The target jobs are agreed with you before enrolment.
Join the next session
Ready to get started?
Sessions open by cohort. Apply now or request the detailed brochure — our advisers will get back to you.
Is cost holding you back? Apply for an ACERFI Foundation scholarship